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Using Facebook Chat Bots for Digital Marketing

Messenger Bot has taken over Messenger for many reasons. A chatbot is an automated software program that automatically chats with your visitors on your behalf using pre-programmed answers to commonly asked questions. The chat can be as simple as guiding them to your web page with directions to buy your product. Or it can be as intelligent as helping them locate the exact product they're looking for or even change their reservation such as Marriot's Facebook chat bot does.

With Messenger, you can also get your very own bot, especially if you have a large number of friends on Facebook. Since the account acts as both a social and business platform, having a chat bot on Facebook Messenger is a good idea. In fact, Facebook made more than $600 million from Messenger in one quarter alone! Using the chat bots, you'll save lots of time that would have been spent making sure that people had properly set up their Facebook profiles. The Messenger Bot also help you with click-through rates that are vital in any e-business because, without traffic, there won't be any sales.

Using the Facebook chatbot in conjunction with the other elements of your site is the perfect way to reach out to your audience. The bot lets you do things like give helpful hints to your audience as they navigate to your webpage through Messenger. For example, if someone is looking for a particular product on Messenger, you can simply suggest that they check out your competitor's page for the answer. You can also offer them the option to purchase directly from your site. Using the Facebook chatbot, you can connect your audience to the content on your site, which leads to more customers to your website.

Using these bots, you'll be able to engage your audience even further and improve customer service. Because you're not actually in person, you can provide quick answers to questions. If the customer doesn't like the response, they can report you via Messenger and other social media outlets.

The Facebook Chatbot also plays a role in Sephora. Sephora is a form of customer service measurement. You can choose to measure how many people buy a particular product from you or your company and the interaction that takes place between those two entities. The Chatbot enables you to segment your customers into groups based on their purchasing history, demographics, locations, and connections to others. This helps you build Sephora for Facebook.

For customer service representatives, the Facebook Chatbot allows you to reach out to clients in ways that you couldn't otherwise. With the help of the chat bots, you can provide answers to FAQs, respond to direct messages, offer advice for customers, and encourage clients to take advantage of discounts. Chat Bots also encourage referrals. Customers will find that you're an advocate for them and want to give them the best customer experience possible. By using chat bots to increase your outreach, you can increase your customer service with the help of the Facebook Chatbot.

The Facebook Chatbot was developed to fill the gap left by the removal of the need to employ the use of in-house call centers. In addition to making the tasks associated with customer service easier, the Chatfuel bot can increase your digital marketing strategies by attracting new clients. Chatfuel can be used in a number of different ways. If you're interested in learning more about building bots, check out our previous articles, and subscribe to our news feed.

The Facebook Chatbot isn't the first bot to use MLM technology. However, it is the first bot that makes use of a pre-designed format and a specifically designed feature-filled system to increase the reach of your message. By reaching potential customers through the use of the Facebook Chatbot, you'll not only expand your company's base but expand your customer base as well. Building chatroom communities around your brand allow you to reach a broad range of your audience and improve your overall business performance.

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