Working with a digital marketing consultant for the first time can be a challenge due to the various factors that you need to consider. Will they understand your business or products? How will they work with you and your team? Will they deliver on what they promise and will they be affordable?
These are all important questions that you will be seeking answers for and by doing some due diligence, you are sure to find the right person for your business.
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Here are points you should consider as you look to hire a digital marketing consultant:
1. What is their experience?
There are different types of online marketing consultants working in different sectors and you need to be sure the person you hire has experience within your industry. For example, a B2B marketer will have different skills and experience from one that is in the consumer retail sector.
So, this is an important point to consider and you should ensure that they understand the nature of your business, industry trends, and what your goals are.
2. Who have they worked with in the past?
Ask for references from past clients and check out the full list of clients they've worked for. This should give you a clue of their experience because if they have worked with similar businesses then you are at an advantage.
3. Which sectors have they worked in?
Some sectors overlap and an online marketing consultant that has worked within the B2B services sector will likely bring valuable skills to the consumer services sector. That's because many of the issues around the nature of services like their being intangible and being consumed at the time they are produced are very similar.