The art of promoting products and services by using digital platforms is defined as digital marketing. In the early days, the only way to promote a product and service by companies was traditional marketing. However, the major drawback of traditional marketing was that it was expensive which had a major impact on small or new companies. Due to this reason, digital marketing is being preferred since it is easier on the pocket along with also being reliable. Digital marketing is possible due to these tools.
- Search Engine Optimization – This is one of the most powerful tools of digital marketing. This tool allows users to search online by heading over to search engine sites such as Bing, Yahoo, Google, etc. This tool is also about ranking a website in the first page of search results.
- Email Marketing – After SEO, the next in popular tool in line is email marketing. Email marketing as the name suggests is the art of sending information about products and services right to the email address of customers.
- Pay-Per-Click – PPC advertising is the tool for promoting business on social media platforms such as your likes of Twitter, Facebook etc.
- Content Optimization – Content optimization is another powerful and popular tool of digital marketing which is to offer informative content over the internet. The aim of content optimization is to ensure the viewer remains engaged with the website’s information rather than heading to another website with the help of engaging blogs.
These are probably the most popular tools of digital marketing you should be aware of. If you are about to work in a company in groups then you should consider enrolling in group training courses.