The phrase "We Buy Houses" is widely used throughout the country. For the purpose of this article, I am going to be talking about the signs that use this phrase. I'm sure you have at one time noticed a local sign that states "We Buy Houses" in your town or neighborhood.
There are other variations, like "I buy houses", "We Buy Ugly Houses", etc… Most of them are handwritten, but some can even look more professional with colored print. The phrase is also all over the internet for search engines to discover. So what's the deal? Who is putting these signs up, anyway? You can also sell house fast for cash in Bakersfield.
I actually use signs such as these in my personal business. As a Real Estate Investor, I have signs posted in neighborhoods that I am looking to purchase in. The industry calls them "bandit signs". This is because in a lot of cities and communities it is against city code to put them out on the public property, hence the word "bandit".
They are mostly used to "blanket" an area for maximum exposure. You can find them on exits coming off the freeways, at major stoplights or intersections, or posted along a major city street or highway. They can also be seen at entrances to neighborhoods and at shopping centers and Wal-mart stores. Some will be staked in the ground, while others can be found nailed to telephone poles.
So that puts these signs, and what their business? The purpose of these signs is a clear market for home sellers. As I mentioned earlier, I invest in Real Estate, and using these signs is a great way to get the seller to contact me. This is the opposite of marketing something to sell. We basically marketing the fact that we want to buy something. So, most of the time the signs will come from the Real Estate Investor.